GRAND HAVEN, Mich. (Michigan News Source) – Where in the world is Tudor Dixon? That is the meme that the Michigan Democrat Party is tweeting and it appears to be the question on the minds of many Michigan voters.
We’re searching for a missing gubernatorial candidate🚨
She’s got extreme views on abortion, wants to gut public education, and was last seen with Betsy DeVos. Has anyone seen @TudorDixon?? pic.twitter.com/ZxSmoVbn5K
— Michigan Democrats (@MichiganDems) September 8, 2022
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With only 60 days to go until election day and a few short weeks until the absentee ballots go out, pro-Tudor Dixon ads by her committee and the PACs that support her are nowhere to be found, or sparse at best.
Meanwhile, Put Michigan First (Democratic Governors Association/DGA) has been all over Michigan televisions before and after Dixon was chosen to be the Republican Gubernatorial candidate, with continual
attack ads running against Dixon’s position on abortion.
According to the Detroit News, they even put their 30-second abortion advertisement in the middle of a children’s cartoon being streamed on Hulu.
DGA has had a big head start in defining who Dixon is long before she has had a chance to do so. Because of this, Tudor Dixon supporters are getting worried because they are not seeing her ads anywhere.
Tom Frey posted on Dixon’s Facebook page his frustration about the direction of her campaign. He said, “So, when are you gonna get out in the media and start fighting back??? How about get the commercials going??? You can post on social media until your thumbs fall off, but you are still not reaching Michiganders. If you are supposed to be the last beacon of hope for our great state, then GET OUT THERE AND FIGHT FOR IT!!!”
Another worried voter, Donna VanAntwerp, posted, “When will you come out with a commercial on my local news? I am so tired of seeing and hearing Whitmer and the abortion commercial lying about you. We need you to win Tudor!”
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Tammy Bignall from Otisville, a past follower of Ryan Kelley and Garrett Soldano since the 2020 lockdowns, is another frustrated voter. She was contacted by Michigan News Source and this is what she had to say about the Dixon campaign: “The grassroots candidates did an amazing job with engaging on social media and had a very large following, and still do. I’m very disappointed in the lack of engagement from Dixon (but not surprised having followed her on social media). People are tired of voting against candidates and want to vote for someone.”
She continued, “I am a conservative independent. Dixon hasn’t done anything to inspire the Republicans/Independents to vote for her. She’s getting pounded by ads on TV and on the radio. Whitmer has multiple posts on Facebook daily, Dixon has one every couple days and they don’t engage the followers. If Dixon thinks she’s going to win over a large number of voters in a debate, I think she’s sadly mistaken. I think she missed her window of opportunity to win over the grassroots movement by her lack of engagement on social media and by
not setting up rallies/meet-n- greets with constituents right after she won the primary.”
Bignall warned, “Voters have short memories. Many people were angry in 2020 with Whitmer’s lockdowns, but are they still or have they moved on? Most people don’t do research and go by what they hear and see…right now that’s Whitmer, who has social media and TV and radio ads going continuously. Maybe you should interview Dixon and find out how she plans to win, because I would really like to know.”
Another voter who posted on Facebook has given Dixon some advice by warning, “Tudor, time to change campaign managers. By now you should be a household name and you’re not.”
Tudor Dixon’s campaign manager is Trent Morse who was a previous senior associate with Florida’s Ballard Partners from March 2020 to May 2022. He has been Dixon’s campaign manager since June and his LinkedIn profile says that he works out of Grand Rapids.
Before that, he was in the Trump administration as White House Liaison with the U.S. Department of Health and Human Services (HHS) from July 2018 to March of 2020. Other positions include Senior Policy Advisor to the Deputy Secretary for the U.S. Department of Housing and Urban Development as well as Special Assistant to the U.S. Department of Transportation.
Before his Washington DC jobs, he was in Florida working as a senior law clerk, a corporate development associate, a public affairs director and a public & government affairs worker. He also worked for Romney for President and Governor Rick Scott. Dixon’s current expenses showed that Morse has been paid $28,750 by Tudor Dixon for Governor Inc.
A recent Glengarrif Group poll put Whitmer ahead of Dixon in the governor’s race by 13 percentage points and reports also show that Whitmer has a 28-1 cash advantage over her opponent.
With no events listed on Dixon’s website, opportunities to support the candidate are not available to her supporters and campaign updates via email only show appearances after they have already happened.
Support from the Michigan Republican Party seems to be missing as well. There is no payment to her campaign listed in their expenditures.
Craig Mauger of the Detroit News has tweeted about the lack of ads coming from Dixon and the other Republican candidates in Michigan. He said, “None of the campaign committees of the Republican nominees for Michigan’s top 3 statewide offices have aired or booked an ad on broadcast TV in the Detroit market, according to the currently available public disclosures from the stations.”
In addition to campaign spending, there is also spending that will come from the supportive PACs of the candidates that will impact the election. It remains to be seen if pro-Dixon PACs like Get Michigan Working Again, Michigan Families United, Save Michigan, The Michigan Freedom Fund or Michigan Freedom Network will be ramping up their support in the next 60 days in order to keep up with the millions that will be coming from Whitmer campaign, the DGA and other Democrat groups and PACs.
And what about the DeVos family, the Michigan Chamber of Commerce, Right to Life of Michigan and the Republican Governors Association? All these groups have endorsed Dixon. Will they be stepping up their support? With only one debate agreed to by Democratic Governor Gretchen Whitmer, set for October 13th, 26 days before the election, face time between the two candidates is going to be a one-off. That means that voters will mostly have to learn about the candidates on their own through TV and radio ads, websites, social media, events, fundraisers, press releases, interviews, emails and whatever else the candidates have planned to win over the voters.
Michigan News Source repeatedly reached out to Dixon’s campaign to ask about the status of any future campaign ads that they plan to release but they did not have a statement.
The Michigan Democrat Party is not wrong to ask in their tweet, “Has anyone seen Tudor Dixon?”
