LANSING, Mich. (Michigan News Source) – Michigan is making a shift to a new marketing campaign that Gov. Gretchen Whitmer said would offer a “fresh take” for visitors and attract more residents and businesses to the state.
According to a press release, the Michigan Economic Development Corporation (MEDC) put new life into the “Pure Opportunity” business marketing campaign and the “Pure Michigan” campaign.
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In addition, a new effort called “Keep It Fresh” is targeting travelers and out-of-state visitors. The ad campaign will be seen this summer on national television as well as surrounding states.
