LANSING, Mich. (Michigan News Source) – A new advertising campaign was released by Pure Michigan highlighting the state’s many wonderful winter activities and guides for visitors. 

“A fresh start helps you refocus,” the latest Pure Michigan ad said. “Helping you live in the moment. We can take a leap, or take a bow, basking in the glitz and the glow of the winter. Because when the snow begins to fall, you feel the excitement rise.”

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The ad also encouraged visitors to “set your sights on a winter wonderland.”  

“It’s time to slip on your boots – there’s so much to explore across Michigan’s two peninsulas,” a new Pure Michigan advertisement said. “Feel the rush of winter by sledding down a snowy hill or hitting the slopes at one of 40-plus ski areas. Then warm up in the city or seek out tranquility in a cozy cabin – all while savoring the refreshing beauty of Pure Michigan.” 

The guide features a number of winter time trip ideas including: a comprehensive guide to ski resorts, 10 Michigan trails to experience, a guide to snowmobile trails, 10 facts about Michigan Ice Wine, enchanting Michigan towns that will warm your soul this winter, and the fantastic frozen lighthouses in Michigan. 

For a full list of the winter guides to Michigan activities, see here. 

The Michigan Economic Development Corporation (MEDC) also supported the campaign on social media, encouraging the public to support local Michigan businesses when planning a winter escape. 

“#PureMichigan launched its winter campaign, inviting all to discover the magic of Michigan’s snowy wonderland,” the MEDC said on X (formerly Twitter). 

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In early October, Governor Gretchen Whitmer announced the launch of the “You Can in Michigan”, an ad campaign with the purpose of attracting visitors on a more permanent basis to grow the state population and economy. 

“Michigan is a welcoming, inclusive state with strong career opportunities for workers and resources for cutting-edge, high-tech industries that will define the future,” said Governor Whitmer. “Our new, national campaign—’You Can in Michigan’—will attract talent and grow our population and economy by sharing our story and showing the nation what we have to offer. From a great quality of life, good cost of living, and strong economic opportunities, there’s something in Michigan for everyone. We have made huge strides to make Michigan a better place to live, work, and invest, and now, we have to go on offense. Let’s go from just believing in Michigan to bragging about Michigan.” 

Michigan will claim the title for first state to use FutureFit AI’s technology through a Michigan Career Portal which will help with career navigation and job training opportunities. 

“We want people to know they can have it all in Michigan: a rewarding career, a fulfilling life, economic opportunity, fundamental freedoms — all with proximity to 3,000 miles of freshwater coastline,” said Michelle Grinnell, Michigan Economic Development Corporation (MEDC) senior vice president of marketing and communications. “Our people are our strongest asset, so we are proud to highlight their real stories in our great state and look forward to inspiring thousands more to make Michigan their home.” 

The ad campaign will be directed at a mix of  red and blue states including: California, Georgia, Illinois, Massachusetts, New York, North Carolina, Ohio, Pennsylvania, Texas, Washington D.C., and Washington State.