LANSING, Mich. (Michigan News Source) – Democratic Michigan Governor Gretchen Whitmer has officially launched her statewide “Get-Shit-Done” (G-S-D) Tour, and if nothing else, the branding is consistent.
In Monday’s press release announcing the tour, Whitmer touted seven years of “progress,” highlighted bipartisan accomplishments, and pledged to focus on literacy, housing affordability, and health care access. “We are building a Michigan for All,” she said, adding, “I’m excited to kick off my G-S-D Tour.”
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The governor is making the G-S-D slogan a central part of her current political identity – but it’s not something new. It’s an identity that she’s cultivated over her many years in office.
A pattern, not a one-off.
No, this isn’t Whitmer’s first foray into colorful language. In both 2024 and 2025, she talked about Democrats “getting shit done” at various appearances. And earlier this year, she even branded herself a “GSD Democrat” while speaking at the World Economic Forum in Davos, Switzerland.
Her reputation for using colorful language in her speeches and public appearances includes dropping words like “hell” and “damn” during her 2025 State of the State address and repeatedly using the same words on the campaign trail and in social media posts. She has also used the acronym “BFD” when describing accomplishments.
Whitmer also was continually promising to “fight like Hell” to protect abortion “rights” in the state after Roe vs. Wade was overturned.
Profanity as platform.
Additionally, Whitmer operates a political action committee called “Fight Like Hell PAC” – a name that hardly signals a professional tone. And let’s not forget the campaign promise that launched her into office back in 2018: to “fix the damn roads.”
For someone widely viewed as a potential 2028 presidential contender, the branding feels more combative than commander-in-chief but maybe in today’s Democratic Party, shock value passes for strength and slogans substitute for substance.
