TRAVERSE CITY, Mich. (Michigan News Source) – Michigan didn’t just make an impression on British TikToking influencers Josh and Jase – it hooked them for a sequel. After turning their January three-week winter visit into viral content (and discovering in real time that yes, the Great Lakes are actually that big and that cold), Josh Cauldwell-Clarke and Jason Riley are planning a return trip – this time without the threat of frostbite.
Their original trip turned everyday Michigan staples – pasties, Vernors and lake-effect snow – into viral moments, proving that sometimes all it takes to appreciate your own state is hearing someone from England looking at your snowfall or the view from the Mackinac Bridge and yelling, “This is mental!”
Viral in the cold to a summer trip.
After their January trip drew viral attention and millions of views across social media, the duo is now setting their sights on a summer return. Jase popped up at the Pure Michigan Governor’s Conference on Tourism on April 8 in Traverse City to talk about the return trip. The plan? Hit the spots they missed while freezing their way across the state the first time.
Josh and Jase also teased fans with a “stay tuned” comment online, sending their Michigan fans into a full-on Pure Michigan frenzy.
But that first trip wasn’t just about views, it was about exploring Michigan. During their winter tour, they leaned heavily on fan suggestions for where to go and what to do, connecting with locals along the way – and they’re expected to take the same crowd- sourced approach this summer.
Back for seconds – this time without the arctic blast.
This time around, Michigan won’t be hiding behind snowbanks and subzero wind chills – but the duo’s reaction to what Michigan has to offer might be just as big. Because if two Brits can turn pasties and lake-effect snow into viral gold in January, imagine what happens when they see the place in full summer mode.
