GRAND RAPIDS, Mich. (Michigan News Source) – A company highlighted on the television show “Shark Tank” is launching in Grand Rapids.

Hidrent allows community members to hire off-duty firefighters to help them with projects around the house, such as cleaning out gutters, hanging Christmas lights, and other general handyman work.

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CEO Dave Heimbuch told a local television station he started the company in 2018 because firefighters tend to have so-called “side hustles” to supplement their income.

Firefighters are able to set the price mark for each individual task. Hidrent then charges a 20% fee on the back end, their website states.

On Shark Tank, Heimbuch struck a $300,000 deal for 8% equity with sharks Robert Herjavec and Lori Greiner.